Fear of God Los Angeles by Jerry Lorenzo has recently opened a holiday shop on Sunset Blvd. at one of the best stores in LA, H. Lorenzo. J. Lorenzo for H. Lorenzo opened early this week as supporters had the opportunity to purchase the newest collection of Fear of God LA, along with some exclusive pieces just for the pop-up. Since the launch of the first collection leading to the recent release of the third collection, the brand has soared! It is now being sold in boutiques and stores across the world such as Barney's New York. The brand is infamous for its essentials, which include basic tees, flannels, crew necks and hoodies with side zippers, bomber jackets and overcoats, along with sweat shorts and pants. Quality is great! Minimalistic but still very detailed! With Jerry as one of my big brothers in fashion, I had the opportunity to wear some of the third collection pieces prior to the release in my interview for HYPEBEAST. I personally wear Fear of God LA on a regular basis and they are some of the best pieces in my closet. The shop is open December 15-21st, but always available at retail stores and online at FearofGodLA... if it's not sold out (HA!). Last nights event was a celebration for the holiday shop with friends and family. Drinks provided by Hennessy. Vibes provided by Bradley Soileau, the infamous model in your favorite Lana Del Rey videos and one of the faces for Fear of God LA. Here's a recap, event pics below. Enjoy!
Photography: Allen Park