At 3pm this passed Thursday, April 21st, Drake tweeted the address 441 N Fairfax. It turned out to be a surprise pop up shop in LA at Known Gallery for Drake's upcoming album "VIEWS". At the pop-up, people came to get limited merchandise giveaways, compliments of Drake x Beats.
Within an hour, the line was wrapped around the block. Friends, fans and families attended as there were two lucky winners that received the Beats Pill+ and the Beats x Drake headphones, signed by Drake himself! VIEWS popup also offered other merch such as tees.